La Coque de Nacre
La Coque de Nacre is the French leader in the design and BtoB distribution of high-end silver and gold-plated jewellery. Founded in 1954, it offers its BtoB customers – physical and online jewellery retailers – one of the widest ranges in France and Europe. La Coque de Nacre only sells pieces designed by its own teams at its Parisian design studio. It has also developed a number of services for its customers, such as customisable marketing materials, jewellery labelling and a co-design service through which customers can avail of exclusive bespoke collections.
After holding the reins for seven decades, the founding family wished to preserve the company’s independence by passing it on to Maxime Rousseau, whom we are supporting in this MBI.